Aladdin
Aladdin Channel Partner Program
The Aladdin Channel Partner Program is designed to have maximum flexibility to appeal to every type of vendor. Distributors, VARS, System Integrators and others are all backed by the wide-ranging resources available through Aladdin's sales, marketing and technological support.
Aladdin wants to provide the opportunity to all their partners for increased revenue and larger profits. The following areas of support are offered to lead to mutual success:
- Marketing, sales and technological support
- An efficient sales cycle
- Sales tools specific to your market needs
- Joint selling opportunities
- Qualified leads
Partners also have the right to use Aladdin's new Secure Partner Portal to access program and product information, sales tools, marketing tools, education, training and more.
To enroll or learn more about Aladdin's Channel Partner Program, call Alternative Technology at 800-544-7674 to speak with an Account Manager, or go to http://www.aladdin.com/partners/channel/default.aspx.
The Aladdin Channel Partner Program offers its VAR/Reseller partners three levels of membershipÑSilver, Gold and Platinum. All levels have access to training, marketing assistance, and technical support. Each VAR has the opportunity to move up to a higher level, based on their commitment to Aladdin products and their ability to meet higher requirements, such as additional sales and technical certifications, and more aggressive business plans and sales forecasts.
Aladdin Channel Partner Program Requirements
| General Requirements | Silver | Gold | Platinum |
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Signed Agreement/Contract |
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Application required - form |
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Submit business plan |
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Provide monthly forecasts |
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Lead-feedback reporting |
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Sales reporting |
n/a | n/a | n/a |
Use of Partner Portal |
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Technical training |
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| Technical certification: | |||
EU |
1 per prdct | 2 per prdct | 3 per prdct |
ITNL |
1 per prdct | 2 per prdct | 3 per prdct |
US |
0 | 1 per prdct | 2 per prdct |
| Sales certification: | |||
EU |
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ITNL |
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US |
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| Provide 1st level tech support: | |||
EU |
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ITNL |
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US |
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| Provide 2nd level tech support: | |||
EU |
n/a | n/a | n/a |
ITNL |
n/a | n/a | n/a |
US |
n/a | n/a | n/a |
| Provide field support: | |||
EU |
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ITNL |
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US |
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Aladdin Channel Partner Program Benefits
| Benefits | Silver | Gold | Platinum |
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Support and contact: |
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Aladdin field account management |
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Access to Sales Engineers |
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Technical support |
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Access to Partner Portal |
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Lead-feedback reporting |
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Ongoing communications and Aladdin news |
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Use of Partner Portal |
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| Training: | |||
Free self-paced technical training |
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Free video-based training |
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Free web-based sales training |
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Onsite sales training |
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| Business Development: | |||
Business Development Assistance |
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Participation in lead program |
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Representation on Partner Locator |
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EU |
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ITNL |
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US |
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| Marketing Support: | |||
Market Development Assistance |
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Access to product roadmap |
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Access to advanced product information |
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Free/Discounted evaluation software |
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Brochures and sales tools |
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Promotions and spiffs |
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| Other Benefits: | |||
License Center access |
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Discounted demo units |
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Participation in pre-release program |
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Participation in beta program by invitation |
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Discounted Aladdin software for internal use |
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